Scholastic Educational International (Singapore) | Scholastic INC.

Communicating the product and value proposition for Scholastic International Educational products and services with our business units from over 40 countries around the world. This includes a wide portfolio of:

  • Implementing Marketing Programs Globally
  • Product Launch Kits & Activities
  • Managing Product Launch
  • Developing Sales Enablement Tools
  • Product Web Pages & Social Assets
  • Customer Journey and Initiatives
  • Sales & Training Materials

DEC 2022 – APR 2021


Skylink Group Holdings Pte Ltd

Led and implemented the digital transformation of Skylink Group Holdings and subsidiaries, which includes Skylink Auto, Skylink Vehicle Leasing, Skylink Credit, Skylink Insurance, Skylink Engineering, and Skylink Motor. Redesigned the corporate page, implemented a custom-built digital CRM system, digitized the Skylink phone system with interactive voice routing linked to CRM, and created social media pages that include Facebook, Instagram, Youtube, Telegram, and LinkedIn.

Awarded Certification of Excellence in Service and promoted to Senior Manager in July 2022.

MAR 2021 – APR 2019


Times Experience Pte Ltd | Times Publishing Group

Led the development and execution of e-commerce and retail marketing initiatives for, Times Bookstores, Times Junior, and Kaboom. Responsible for promotion campaigns and omnichannel marketing activities with full marketing exposure (10Ps) – Product, Pricing, Place (channels), Promotions (A & P), Processes, People, Physical Evidence, Performance, Productivity, Profit, and Loss.

MAR 2019 – MAY 2016


Global Eduhub Pte Ltd

Brand ownership and 360-degree marketing communications strategy. Lead generation and marketing campaigns representing 12 Brands, 48 Schools, and over 5,000 students across 3 countries for infant-care, child-care, student-care, enrichment, and educational publishing under Global EduHub. Responsible for all ATL/BTL/Digital and Social marketing initiatives. Managing multiple teams of marketing executives, copywriter, designers, and parent liaison executives for SGP and AUST market

For Mulberry Learning

  • Voted Best Of The Best Preschool Award 2016 by Parent’s World Magazine
  • Voted SG Parents’ Choice Award in 2016/17 and 2018/19 by Young Parents Magazine.
  • Voted Best Reggio Emilia Pre School Award by Kids World in 2017
  • Voted Best Holistic Learning 2018/2019 by Singapore’s Child Preschool Awards
Little Green House
  • Voted Best Of The Best Preschool Award 2015, 2017 by Parents World Magazine
  • Voted SG Parents’ Choice Award 2017/2018 by Young Parents Magazine.
  • Voted Mummy’s Choice Award 2017 by Singapore’s Child Magazine
  • Voted Best Literacy Programme 2017/2018/2019 by Singapore’s Child Magazine
School House By The Garden

  • Voted Best Of The Best Preschool Award 2016 by Parents World Magazine
  • Voted Best Pre School Award 2017 by Singapore’s Child Magazine
  • Listed under Sassy Mama’s Ultimate Guide to the Best Pre Schools in Singapore 2017

FEB 2016 – JAN 2013


Popular e-Learning Holdings Pte Ltd | Popular Holdings Ltd

Manages the full P&L for POPULAR e-Learning pre-school business unit. Responsible for preschool strategy, business development, channel sales, marketing, product, and content development in both print, digital and mobile app space. Achieving business growth & and driving demand for EFI Early Readers / POPULAR Branded Pre-School readers and programs.

Pioneered the first Social Media Unit in POPULAR. Responsible for generating buzz through 6 social media channels, analyzing online, retail, and social trends to support various business units under POPULAR Holdings.

DEC 2012 – SEPT 2011


Group Digital Life | Singapore Telecommunications Ltd

Plan and execute digital and mobile marketing campaigns (SEM, SEO, eMailers, Facebook, SMS, push notifications, events, and campaigns to drive mobile and service activation. Manage service delivery and optimization for active subscribers. Achieving profitable revenue in subscription and increasing average revenue per user ARPU. Deliver positive user experience by ensuring collaborations with IS, Billing, Product Development, and Network Operations to ensure the product complies with legal & and regulatory requirements.

Developed strategic partnerships with start-ups, developers, and OTT channels to identify new ideas and business opportunities. Build knowledge across multiple market segments and ecosystems including e-commerce, hyper-local, and other emerging technologies. Negotiated licensing rights from local and global publishers and content owners for content ingestion through various SingTel published Apps

Manages the P&L for SingTel Xplorer, I Love Deals, SKOOB and *SEND Services

SEPT 2011 – NOV 2007


Advance Multimedia Group | Creative Technology Ltd

Product marketing strategy and product development for audio accessories under the Creative and Aurvana branding. Project management for channel marketing initiatives (brochures, packaging, POS/POP materials, localization, user manuals, and quick start guides.) Developed and maintained web channels, microsites, forums, blogs, digital reviews, and social networks. Prepare press releases, product launches, and article reviews for media submission. Support channel marketing initiatives in Asia, Europe and North America regions.

OCT 2007 – JUN 2005


Mobile Device Business | Motorola INC.

Work with regional/local operators to customize Go-To-Market GTM initiatives for GSM / CDMA phones. As project manager for localization of all in-box / BTL marketing contents to manage 45 languages across Europe, Middle East, Africa, India, and SE Asia regions. Project management and product launch for the following models.

E6, W205, W209, W215, L7c, K1m, W208, W375, F3 (RED), F3, E2, L6i, C123, C139, A1200, W220, C168, V1075, C157, C261, V191, C257, C118, E770v, V360, C140, C117, V975, C114, C113a, C115 RoHS, C113 RoHS, C390, E1, C115, Moto Q, E685, F3c, W170, W210, E770, V3c, W200, E815, W150i, A40, V3m


JUN 2005 – JUNE 2003


Cupid Jewels Pte Ltd | Forever Jewels Pte Ltd

Manages overseas trade marketing, export, and retail channel support for fine luxury pieces under the Forever Jewels and Cupid Jewels brand. Driving monthly and quarterly promotions to achieve business objectives and achieve retail and export sales targets. Managing all media and communications planning and execution which includes (press releases, copywriting, press checks, media planning, media buys, EDMS, POS/POP materials, in-store promotions, trade events and exhibitions)