Fractional CMO & AI Practitioner | Singapore
— INSIGHTS —
Practical writing on AI, marketing strategy, and what it actually takes to digitise a business. No theory for theory's sake.
What I write about
What agentic AI actually means in practice, where it delivers real leverage, and how to build it without the hype getting in the way.
Positioning, channel decisions, campaign thinking, and the uncomfortable gap between strategy decks and what actually ships.
What it costs, what it takes, and why most transformations stall before they deliver — from someone who has been inside several.
Latest Article
Marketing Strategy
Why a fractional CMO is scoped rather than rate-carded, and how the cost compares with a S$220,000 full-time hire for SMEs at S$2 to 5 million revenue.
Read article →Marketing Strategy
A practical guide for Singapore SME owners on what a fractional CMO does, when it makes sense, what to look for when hiring one, and what it costs.
Read article →Content is being prepared. Check back soon, or connect on LinkedIn to be notified when new pieces go live.
AI & Automation
The failure mode isn't the technology. It's how the problem gets framed before a line of code is written.
Marketing Strategy
A creative brief isn't a constraint. It's the difference between a team that executes and one that guesses.
Digital Transformation
Not a website. Not an app. The single decision that changes what's possible in the first three months.
If you have a specific challenge right now, reach out. Most useful conversations start with a real problem, not a content calendar.
Talk to me →