Fractional CMO & AI Practitioner | Singapore
— SERVICES —
Strategy without execution is just a document. I do both — from the initial brief to the deployed system.
01
Full-funnel digital marketing strategy and execution — from channel planning and campaign architecture to performance tracking and reporting. Built on 25 years of hands-on experience across B2B and B2C.
02
I build agentic AI systems — not off-the-shelf tools. Custom automation pipelines, AI-driven workflows, and integrated systems that eliminate repetitive work and create operational leverage for SMEs.
03
40+ product launches across mobile devices, consumer electronics, and commercial vehicles. I know how to position a product, write the GTM playbook, and execute across markets simultaneously.
04
Platform strategy, content calendars, community management, and paid social — built around the audience, not the algorithm. I help brands find a tone that sounds like a person, not a corporate press release.
05
Editorial writing, press releases, long-form articles, social captions, product copy — written in a voice that matches the brand and lands with the audience. No filler. No AI-flavoured padding.
06
Self-taught photographer and videographer with a commercial eye. Product shoots, event documentation, and short-form video content for digital platforms. See my work in the portfolio.
07
If you have a business problem, I'll work a solution — with a full proposal, not a vague framework. From operational redesign to market entry strategy, I come in with structure and leave with a plan that can actually be executed.
08
ACLP-certified trainer delivering WSQ-accredited programmes in digital marketing, AI development, social media tools, workflow automation, and e-commerce. For corporates, SMEs, and government training initiatives.
Most projects cross more than one category. Reach out and we'll figure out the right scope together.
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