Fractional CMO & AI Practitioner | Singapore
— ABOUT —
I'm Keith Kwai. Marketer, AI builder, and the person organisations call when they need someone who can think strategically and actually execute.
Built for complexity. Comfortable with ambiguity. Allergic to filler.
I've spent 25 years in marketing across four continents — running teams of 35+, managing P&Ls in multiple currencies, and launching over 40 mobile devices. My background spans global multinationals to lean SMEs, which means I can operate at both altitude and ground level.
I'm not a generalist who dabbles in AI. I build agentic systems — automation pipelines, AI-driven workflows, and digital infrastructure — from the ground up. The difference matters when someone is paying for results, not recommendations.
Today I wear two hats: CMO and IT Officer at an SGX-listed mobility solutions provider, and independent consultant helping SMEs and traditional retailers digitise and automate before their competitors do it first.
Companies I've worked with
A global telecommunications leader
Headquartered in Singapore. One of Asia's largest telecoms groups, operating across 20+ countries with a full stack of consumer and enterprise services.
An American wireless communications pioneer
One of the earliest and most recognised names in mobile technology, known for transforming how the world communicated in the pre-smartphone era.
A global consumer electronics brand
Singapore-founded, globally distributed. Known for audio innovation and a fiercely loyal community of tech-forward consumers.
A Japanese imaging and printing multinational
A household name in offices and homes across Southeast Asia, with a broad portfolio spanning printers, projectors, and professional displays.
An American educational publisher
A globally trusted name in children's publishing and literacy, with a presence in over 150 countries and a catalogue built on decades of classroom credibility.
If you have a project, a problem, or just a question — reach out. I respond to everything personally.
WhatsApp NowI read every message and reply personally.